Naturally Inspired

Our Mission

To provide the North American Marketplace with environmentally friendly, Natural and Organic garden products which promote the sustainability of our planet.

For our Consumers, to create the ultimate home and gardening experience by providing effective natural and organic products which are child safe and pet friendly as an alternative solution to harsh chemicals.

For our Customers, to provide the highest quality products, world-class service, superior logistical support, exceptional communication and always delivering what’s promised

For our Suppliers, to be fiscally responsible partners in developing products and technologies

For our Employees, to help them provide for their families with competitive benefit plans and to maintain a safe and healthy working environment which is productive and a source of pride and job satisfaction

For our Stakeholders, to provide a meaningful return on investment through steady and achievable growth from new and innovative products and to maintain compliance in all regulatory matters and maintain the utmost in corporate governance.

About The Company

Since 1855, the GRO-WELL® name has been trusted by homeowners and gardeners for the finest in all-natural and organic lawn and garden products. GRO-WELL Brands, Inc. is the oldest registered brand name in the industry, and is one of the largest companies emphasizing natural and organic products. For more than 150 years, GRO-WELL has been dedicated to research and development. GRO-WELL is inspired by nature and motivated to help create a better environment using nature’s own resources.

Our Brands

GRO-WELL Brands owns some of the most recognizable brands in the all-natural and organic lawn-and-garden industry, including our flagship brand, GRO-WELL, Roaring Brook Organic®, Nature’s Way™, Gardentime™, Arizona’s Best™, and Sierra Organics™. With these complementary product lines, GRO-WELL Brands offers a complete solution for naturally inspired organic and natural products for the home, lawn and garden.

Our Products

GRO-WELL Brands provides consumers a full range of products to make every area of the home beautiful. GRO-WELL products are available through home and garden departments of the national do-it-yourself ("DIY") retailers, leading regional DIY retailers, mass merchants, major co-ops and independent lawn and garden centers throughout the U.S. and Canada.

GRO-WELL Brands’ selection of organic and naturally inspired garden solutions include:

  • natural and organic lawn-and-garden soils
  • natural and organic lawn fertilizers
  • natural and organic ground covers
  • natural and organic turf-care amendments
  • bird-food products