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Alan Langer
Chairman of the Board; Chief Financial Officer
Alan Langer is the Chairman of the Board of Directors and Chief Financial Officer at GRO-WELL® Brands, Inc. He is responsible for the overall financial well-being of the company and oversees accounting, inventories, cash flow and maintains banking relationships. He was also co-founder of A2 Organics, which was created to consolidate the growing and highly fragmented natural and organic lawn-and-garden products market. From 2001 to 2004, Mr. Langer served as principal in Mahoney Cohen & Company, CPA and P.C., specializing in crisis management and turnarounds, where he advised numerous companies on growth strategies and cost reductions. Prior to 2001, Mr. Langer served for seven years as the Executive Vice President and Chief Financial Officer of Vantas, Inc. (f/k/a Alliance National), which ultimately became the largest consolidator of executive office suites in the industry. Vantas, Inc. merged with HQ in 2000, resulting in an equity value in excess of $1 billion. Mr. Langer, a founding partner of Alliance National, helped build the company through 45 acquisitions over three years, increasing the cash flow from less than $1 million to more than $50 million at the time of its sale.
Mr. Langer holds a B.B.A. from Baruch College. He is a member of the American Institute of Certified Public Accountants and the New York State Society of Public Accountants.
James Porter
Chief Executive Officer; member, Board of Directors
James Porter is the Chief Executive Officer of GRO-WELL® Brands, Inc. Prior to his current position at GRO-WELL® Brands, Mr. Porter was President and Chief Executive Officer of Western Organics, Inc. There, he built an outstanding and award-winning company based on providing high-quality products customized for individual climates. Now at GRO-WELL® Brands, James is leading the charge to provide “national reach, with localized passion.”
David Hancock
President; member, Board of Directors
David Hancock is the President of GRO-WELL® Brands. Mr. Hancock’s career began at Western Organics, where he developed the company’s inventory-tracking systems, integrated three acquisitions and managed revenue growth from $8 million to $30 million.
Mr. Hancock received his bachelor’s degree in accounting from Utah State University.
Tim Sellew
Chief Operating Officer; member, Board of Directors
Tim Sellew is Chief Operating Officer, responsible for business development, sales, marketing and distribution for GRO-WELL® Brands. An experienced corporate leader and entrepreneur, Mr. Sellew has dedicated his more than twenty years of experience to developing organic and all-natural solutions to the lawn-and-garden industry. Prior to GRO-WELL® Brands, Mr. Sellew served as President and Chief Executive Officer of Benick Brands, a company specializing in organic landscaping products, home-décor products and de-icing products. There, he built the company from $2 million to $27 million in annual revenue. Immediately after college, Mr. Sellew started EarthGro® and All-Grow. EarthGro® was wildly successful, grew into a $55 million company and was eventually sold to The Scotts Company.
Mr. Sellew has a bachelor’s degree in agricultural economics from Cornell University.
Dominic Lepore
Senior Vice President; member, Board of Directors
Dominic Lepore is a Senior Vice President for GRO-WELL® Brands. Mr. Lepore comes to GRO-WELL® Brands from Benick Brands, which he co-founded in 1994. From 1994-1998 he served as president, until the company’s sale. With a mind for business and product development, he was instrumental in developing Benick Brands’ vision and long-range strategies as well as the company’s multi-seasonal product lines and winter divisions—all of which paved the way for Benick Brands’ explosive growth.
At GRO-WELL® Brands, Mr. Lepore continues to develop new and improved patented processes and technologies for the winter-products division.
Mr. Lepore earned his bachelor’s degree in economics from Concordia University.
Jay Troger
Member, Board of Directors
Jay Troger is a Director of GRO-WELL ® Brands In addition; Mr. Troger is currently serving as Chief Executive Officer of EnerTech Environmental, Inc. and Director of Pure Biofuels, Inc. Mr. Troger has extensive experience leading middle market companies, having served as president and/or chief executive officer of 6 companies in a variety of industries, including three companies in the growing cleantech arena. Prior to his career in executive management, Mr. Troger was a Partner at the strategic consulting firm, Bain & Company.
Mr. Troger holds an A.B. degree from Harvard College and a J.D. degree from Boston University.
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