Naturally Inspired

langer.pngAlan Langer 

Chairman of the Board of Directors 

Alan Langer is the Chairman of the Board of Directors of GRO-WELL® Brands, Inc. He is responsible for the overall well-being of the company. He was also co-founder of A2 Organics, which was created to consolidate the growing and highly fragmented natural and organic lawn-and-garden products market. From 2001 to 2004, Mr. Langer served as principal in Mahoney Cohen & Company, CPA and P.C., specializing in crisis management and turnarounds, where he advised numerous companies on growth strategies and cost reductions. Prior to 2001, Mr. Langer served for seven years as the Executive Vice President and Chief Financial Officer of Vantas, Inc. (f/k/a Alliance National), which ultimately became the largest consolidator of executive office suites in the industry. Vantas, Inc. merged with HQ in 2000, resulting in an equity value in excess of $1 billion. Mr. Langer, a founding partner of Alliance National, helped build the company through 45 acquisitions over three years, increasing the cash flow from less than $1 million to more than $50 million at the time of its sale.

Mr. Langer holds a B.B.A. from Baruch College. He is a member of the American Institute of Certified Public Accountants and the New York State Society of Public Accountants. Mr. Langer also serves as a Trustee of the Walk the Walk Worldwide, a charitable organization dedicated to create awareness for the fight against breast cancer.

hancock.pngDavid Hancock 

Chief Executive Officer; Member, Board of Directors 

David Hancock is the Chief Executive Officer of GRO-WELL® Brands. Mr. Hancock is responsible for all operating divisions of the Company. His career began at Western Organics over 25 years ago, has been involved in several acquisitions and managed revenue growth in excess of 300%. 
Mr. Hancock received his bachelor’s degree in accounting from Utah State University.

sellew.pngTim Sellew


Tim Sellew is the President, responsible for business development, sales, marketing and distribution for GRO-WELL® Brands. An experienced corporate leader and entrepreneur, Mr. Sellew has dedicated his more than twenty years of experience to developing organic and all-natural solutions to the lawn-and-garden industry. Prior to GRO-WELL® Brands, Mr. Sellew served as President and Chief Executive Officer of Benick Brands, a company specializing in organic landscaping products, home-décor products and de-icing products. There, he built the company from $2 million to $27 million in annual revenue. Immediately after college, Mr. Sellew started EarthGro® and All-Grow. EarthGro® was wildly successful, grew into a $55 million company and was eventually sold to The Scotts Company.

Mr. Sellew has a bachelor’s degree in agricultural economics from Cornell University.

porter2.pngLloyd Porter 

Executive Vice President, Purchasing and Regulatory

Lloyd Porter is Executive Vice President of GRO-WELL, and responsible for purchasing and regulatory compliance.  Mr Porter's career began at Western Organics, Inc., where he was the plant manager in charge of the Georgia facility.  Mr. Porter then assumed responsibility as a Divisional Manager responsible for all Phoenix operations including distribution.

Mr. Porter holds a bachelor's degree in Environmental Design and Architecture from Arizona State University.